Side view of unrecognizable aged male gardener in checkered shirt and jeans watering green organic plants in boxes while standing on farm on sunny day
Keith
Natural Selections

About Us.

My journey to starting Natural Selections began in the most unexpected way. When the COVID-19 lockdown of 2020 brought my software business to a grinding halt, I found myself facing financial uncertainty and a desperate need for a new venture. As I navigated the challenges of that time, I discovered an unlikely source of inspiration in my own backyard. A green bush, Tetradina riparia, or Ginger Bush, caught my attention, and I soon learned about its remarkable medicinal properties and natural insect-repelling abilities.

As a gardening enthusiast and advocate for natural medicine, I knew I had stumbled upon something special. I harnessed the power of the Ginger Bush to create innovative health products, starting with a Mosquito Repellent Cream and a Healing Cream for pets with skin issues. With a small batch in hand, I took a leap of faith, offering samples to the first 10 people who expressed interest. The overwhelmingly positive feedback and word-of-mouth referrals that followed gave me the momentum I needed to turn Natural Selections into a thriving business.

Today, Natural Selections is a testament to the power of resilience and innovation. I’m proud to share my passion for natural wellness with our customers, and I’m grateful for the journey that led me to where I am today.